AffiliateMarketersGiveBack.com (“AMGB”) was founded in 2007 by Missy Ward, co-founder of Affiliate Summit, FeedFront Magazine and GeekCast.fm. Its goal is two-fold; to raise money to support Breast Cancer research, treatment, awareness and community programs through combined efforts within the Affiliate Marketing Industry and also provide an outlet for people to help themselves by uplifting others in a ways that another piña colada-filled vacation, more “stuff” or a beefier resume couldn’t possibly begin to do.
In 2007, Team Affiliate Marketers Give Back was formed, (consisting only of Connie Berg of FlamingoWorld.com and Missy Ward) who raised $17,000 in a few short weeks by walking 60-miles in the Susan G. Komen Breast Cancer 3-day walk in Minnesota.
In 2008, Team Affiliate Marketers Give Back set off on it’s 60-mile journey again, this time in Seattle. This time, Missy was joined by 10 affiliate marketers from around the globe (Jen Goode, Lisa Riolo, Adam Riemer, Tiffany Spaulding, Irene Spaulding, Jen Fluker, Debbie Banning, Karen Garcia, Laura Przybek and Angel Djambazov). Together, after twenty-eight team blisters and one fractured foot from a Twitter accident (Missy..), the team raised over $47,000.
Since then, other affiliate marketers have stepped forward to raise funds on behalf of AMGB for various foundations to help erase breast cancer.
Jeremy Schoemaker helped to raise $10,000 by creating an auction for him to wear the winner’s company T-shirt during Affiliate Summit 2009 West.
Affiliate Summit raised over $15,000 during the same show by auctioning off their staff’s T-shirt and hosting an Affiliate Triathlon.
Other companies have stepped forward to donate a portion of their proceeds to Susan G. Komen for the Cure and the National Breast Cancer Foundation.
In September 2009, Team Affiliate Marketers Give Back set out on their walk once again. This time, in Los Angeles for the 40-mile Avon Walk for Breast Cancer. A total of $53,000 was raised by the team through various fundraising efforts.
In June 2010 Team Affiliate Marketers Give Back took on Chicago for the Avon Walk for Breast Cancer once again and raised nearly $74,000.00 — our biggest year yet, in the worst economy that we’ve seen in a long time.
In 2011, the team took on the Rocky Mountain Avon Walk for Breast Cancer. While some of us had a little issue with the altitude we muddled through it and again raised 75,330.00 — another record!
This August, Affiliate Summit donated $5,000.00 to the Avon Breast Cancer Crusade as part of their Race to Affiliate Summit East 2011.
In October 2012, the team took on the 2012 Avon Walk for Breast Cancer New York City. It was exciting to walk during the 10 year anniversary of when the Avon Walks started and since it was in my home town, I couldn’t have been more excited. This time we raised, $86,688.36 — another record!
Please peruse the site to read about the various fundraising efforts and find out more information about the walkers and sponsors.
If you would like information on walking or sponsoring this year’s effort, please contact Missy Ward.











[...] 2007, I started Affiliate Marketers Give Back, in an effort to rally the Affiliate Marketing Industry to help me kick Breast Cancer’s [...]
[...] 2007, I started Affiliate Marketers Give Back, in an effort torally the Affiliate Marketing Industry to help me kick Breast Cancer’s [...]
[...] 2007, I started AffiliateMarketersGiveBack, in an effort to rally the Affiliate Marketing Industry to help me kick Breast Cancer’s [...]
How did the walk go this year?
What a great want to sow back into people lives who are less fortunate.
Thanks to everyone who participates in organizing this event. Is The event only held once a year or in different cities throughout the US?
Thanks again
The team walk happens once a year and the cities in which we walk varies. Avon offers a number of different walks that folks can participate in throughout the year though.
[...] – Is it easier to build community around charitable/non-profit organizations (like Affiliate Marketers Give Back shown in the photo above) than it is to build a community around a for-profit [...]